Mamaearth Rice Water Shampoo with Fermented Rice Water, Keratin & Wheat Protein improves your hair texture by adding elasticity, increasing volume, and giving it a healthier appearance, while also shielding it from further damage. Rich in vitamins and minerals, Fermented Rice Water is a revered East Asian ingredient that strengthens roots and repairs damaged hair. High in protein, Keratin improves hair texture, adds elasticity, and increases volume.